The Ever-Changing Global Environment

The ever-changing nature of individuals backgrounds and eventual transition in and out of world communities can be categorised by the term globalisation. Arjun Appadurai’s 5 dimensions of global cultural flows, describe the interactive nature of ‘Ethnoscapes’, ‘Financescapes’, ‘Technoscapes’, ‘Mediascapes’ to form ‘Ideoscapes’ in keeping up with globalisation. Depending on perspective these ‘scapes’ are moulded together to form imagined communities by which similar ‘Ideoscapes’ allow “the nation to always be conceived as a deep, horizontal comradeship” (Anderson, 6-7).

As a starting point, the extreme innovation under the ‘Technoscapes’ umbrella has impacted all other dimensions and created linked needs and relationships between dimensions. Most notably, the ever-charging technologically dependant ‘Mediascape’ has flourished to enable differing cultures to telecast the traditions of their national communities, globally. One of the most common Australian examples of a globally inclusive media source enabled through technology, would be the ‘Special Broadcasting Service’ (SBS). ‘SBS’ is a network which prides itself on providing “…culturally-relevant Australian media.” (, through numerous channels on free to air TV, radio and online. The network acts as a channel of expression when it comes to ‘Ideoscapes’ of varying cultures, a common ground is established among imagined communities whereby face-to-face interaction is unnecessary for the development of cultural bonds. However in some cases through this ‘Mediascape’ comes a presentation of cultural imperialism whereby negative, narrow-minded cultural views may be incorporated by the Westernised society?

These ‘Mediascapes’, enabled through new technology, have immense impacts on the way in which conclusions are drawn about certain issues within imagined communities. The relationship between ‘Ethnoscapes’ and ‘Financescapes’ see the need for integration of appropriate policies in order to suit newly introduced, globalised concepts such as, tourism, immigration and travel for employment, which enable capital flow through and between nations. An instance regarding the combination of ‘scapes’ is that of Asylum seekers. Technological advancements in the mechanical field enable the creation of transport for these asylum seekers (Technoscapes), who are fleeing countries in some cases, for hope of more prosperous future (Ethnoscapes- immigration/Fiancescapes). In turn they are encountering legalities with their entry into a nation, in this case Australia (Ethnoscapes). This issue is being televised on networks such as (SBS) (mediascapes), whereby, upon being conveyed by westernised media, has a negative effect on overall ‘Ideoscapes’ of these imagined communities.

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As illustrated in the example above, ‘Ideoscapes’ are no longer developed off face value or surroundings, but rather a combination of what is most commonly depicted in ‘Mediascapes’.  It can be seen however, that although some scapes subtly intertwine in a scenario, such as ‘Financescapes’ in the Asylum seeker example, these dimensions are never singularly depicted but rather act fluidly in all cases of globalisation.







Kylie fights to survive

Often engaging in online activity means creating an idealised persona, or perhaps a number of personas as a sort of mask…

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…not exactly like this, but you get the point. To those online acquaintances we are one person and to those who are in your physical social circle you are another. Take the new “Life of Kylie” trailer (yes, i know I’m basic):

This is an ideal representation of an online persona which has flourished. With the help of a previous representational media paradigm based show (Keeping up with the Kardashians) Kylie Jenner has managed to create a persona. However the newly incorporated presentational media paradigm has seen her struggle for keeping up relevance, forcing her to create whats called an online persona.

With the battle for her throne being strengthened with the introduction of micro-celebrities, who are powered by their micro-public, Kylie has been forced to reveal her persona to create a connection wth her audience, similar to that of the more relevant micro celebrities.




Media Control

What I got out of the media platform mutations and locked vs free flowing digital content and appliances, was that there is an underlying lack of freedom when it comes to consumer choice. Once again we can in fact find greater purpose and meaning through the medium> “the medium is the message“.


Unlike the free flowing digital content produced by Android devices, which allows alteration and modification to their system, locked or closed media sources allow only restricted actions. To put locked appliances simply, it’s like buying a Nespresso coffee machine and only being able to use their capsules, theres more to it than just “other capsules don’t fit”. The most obvious player in the locked appliance game is of course Apple. From iTunes, to charger and headphone ports, to the app store and beyond, Apple controls the content available to users and with the newly developed products, this is most obvious.



Transmedia Puzzles

Trasmedia story telling is in essence a puzzle with which a piece of a story line is separated, leaving the audience with the task of uncovering new pieces as they further watch, play or read, satisfying their viewer curiosity.

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The Transmedia Puzzle

Lets take Grand Theft Auto for example, I am no gamer but have played this video game numerous times, never really noticing the extent of content and additions to the storyline. The following timeline expresses a few of the more “well known” medias by which the storyline is dispersed:

 However, in recent years there has been numerous additions to the GTA network which have enabled not only user connection but storyline expansion. These include “The Social Club” website, Snapmatic, iFruit, Los Santos Customs and Chop the Dog Apps, etc.



More than copy and paste

To be honest would have loved to make a whole blog post with copyrighted songs, movies, books, photos etc.. but that would be illegal, wouldn’t it?!

You always hear about how (in most cases) singers, artists and companies are in a copyright feud or suing someone over copying their work, lets take famous examples such as, “Ice Ice Baby,” by Vanilla Ice (1989) vs. “Under Pressure,” by Queen, David Bowie (1981), Gucci vs. Guess, Apple vs. Microsoft and the list goes on, but how did this idea of copyright come about? Well it all started with this little guy (or rather the guy who created him):


In the early days the industry dynamic saw the first copyrighted works as books and print, and it basically just spiralled out of  control from there. Here’s a basic historical explanation to make sense of all this mess:

The making of bangers

In my experience the best songs were never of original form, but rather an adaption which somehow always made it sound better, a remix. In our previous university lecture I felt as though I was in one of those lame “Try not to dance or sing” challenges on Youtube, like trying to keep your professional composure while bangers are hitting you left right and centre! And on top of that actually intaking valuable information, impossible! So, as you would, I decided to give it a try and this is what I was faced with: (the most impossible looking puzzle of my life)

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Did I figure it out in the end? Yes. Was it any good? Take a look for yourself

So so so so bad!!! Let’s pretend the glitch was on purpose 😉


Remix made up of fragments and alterations of:

Macintosh plus X “13 Reasons Why” intro X “oh my god” girl X Skrillex & Rick Ross Purple Lamborghini 

Memes vs the world


What do these iconic images trigger within you? For some these are followed by a laugh, giggle or simply a written “haha”, but what if I told you that for some of the “more significant” governmental figures in our society these mean war?! See for yourself:

Want to know more, heres a whole leaked document of the situation

Seems pretty ridiculous doesn’t it? Serious people talking about internet memes being a threat, but why? I think this all has to do with how much power they possess, perhaps the underlying power of how quickly they travel and spread, like a disease no one has a cure for! Memes rule the world…literally.