We’ve talked about it for years, in the paper, at work, at home, in the news and most recently all over social media, but why does it feel like we’re getting no where. This topic is not one which only affects a niche within society, but rather humans, flora, fauna and all cells which make up our great earth. When discussing and pondering the future of our planet this should be number 1 on our list of priorities.
You guessed it, the taboo that is, environmental protection. All things related to keeping the planet as green as it can be in order to sustain humans, flora, fauna and all cells which occupy it.
Upon pondering the plethora of great topics relating to ‘the planet’, the importance of environmental protection was in fact the first which crossed my mind. This is a topic which sparked my interest following talk about ‘Clean Up Australia Day’, an annual event I used to participate in for the duration of my Primary School years. While researching environmental protection and all subtopics under this umbrella I covered ground on sustainability, recycling, pollution, global warming, decreased animal populations, greenhouse gas emissions, air quality and all things in between. And through doing my research I picked up on some very fascinating facts on a global and national scale;
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I also came across this very fascinating ‘Mocumentary’, a metaphorical view of a plastic bag as an animal, with a comical depiction of a very serious issue. It really puts in to perspective the extent to which plastic bags are commonly found in environmental settings.
With my findings and knowledge gained from this brief research I decided to narrow down my area of focus to plastic consumption and waste. One of the first media related links to plastic waste which I could recall, was that of the recent single-use plastic bag ban in two of Australia’s major supermarkets Coles and Woolworths. At the time of the ban the traditional media coverage on this topic was immense with broadcasts on television, radio and stories in newspapers mostly focusing on the “outrage” caused by this initiative.
Image Source: Google Images- Alter, L, 2018, ‘Screen capture Bag rage headlines’
However what they did miss was the overwhelming support the initiative was gaining over on the ‘new’ media platform, social media. This initiative is only one of many being discussed and promoted among users of social media platforms such as Instagram, Facebook, Youtube etc. Hashtags like #trashtag trending on twitter globally, events like ‘Clean Up Australia Day’ (March 2nd/3rd) being shared on Facebook and reusable straws partnering every celebrity/ social media influencers morning smoothie, are just a few recent mentions of this topic on social media.
I believe spreading the word through these platforms specifically on a topic such as plastic waste has the potential for great outcomes on a larger scale. The promotion of simplicity in adapting waste reduction and recycling initiatives in the home, office, school and other day to day activities can perhaps make for higher willingness to participate, hence delivering us to my potential research question:
Do social media trends influence adolescents willingness to participate in eco-friendly practices?
I went ahead and did some further research in order to establish if any publications had conducted similar research as a reference for my potential research. I came across an article by Wray-Lake, L et al. (2010) on US based research titled ‘Examining Trends in Adolescent Environmental Attitudes, Beliefs, and Behaviors Across Three Decades’. This research delved into environmental attitudes in general, not necessarily focusing on media affects. However it did note a specific event in the 1990’s, the ’20th anniversary celebration of Earth Day’ where there was a “a rise in proenvironmental attitudes” among adolescents, directly resulting from celebrity support and “heavy coverage by the media”.
With the collection of brief research conducted as a background for my study and the high social, ethical and moral importance of my chosen issue I am very fascinated to see which direction my research takes and which outcomes will be reached.
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References
Geyer R, Jambeck J R & Law K L, 2015, ‘Production, use, and fate of all plastics ever made’, Science Advances, Vol. 3, no. 7, viewed 13th March 2018
Lewis, S C & Mallela, J, 2018, ‘A multifactor risk analysis of the record 2016 great barrier reef bleaching’, Special Supplement to the Bulletin of the American Meteorological Society, Vol. 99, No. 1, viewed 13th March 2018
Osseiran, N, 2018, ‘9 out of 10 people worldwide breathe polluted air, but more countries are taking action’, World Health Organization <https://www.who.int/news-room/detail/02-05-2018-9-out-of-10-people-worldwide-breathe-polluted-air-but-more-countries-are-taking-action>, viewed 13th March 2018
Sanda, D, 2018, ‘Australia leads on extinction rate: report’, Sydney Morning Herald, <https://www.smh.com.au/environment/conservation/australia-leads-on-extinction-rate-report-20180311-p4z3vn.html>, viewed 13th March 2018
Wray-Lake, L, Flanagan C A & Osgood D W, 2010, ‘Examining Trends in Adolescent Environmental Attitudes, Beliefs, and Behaviors Across Three Decades’, Environment & Behaviour, Vol 2 No. 1, viewed 22nd March 2018