Often engaging in online activity means creating an idealised persona, or perhaps a number of personas as a sort of mask…
…not exactly like this, but you get the point. To those online acquaintances we are one person and to those who are in your physical social circle you are another. Take the new “Life of Kylie” trailer (yes, i know I’m basic):
This is an ideal representation of an online persona which has flourished. With the help of a previous representational media paradigm based show (Keeping up with the Kardashians) Kylie Jenner has managed to create a persona. However the newly incorporated presentational media paradigm has seen her struggle for keeping up relevance, forcing her to create whats called an online persona.
With the battle for her throne being strengthened with the introduction of micro-celebrities, who are powered by their micro-public, Kylie has been forced to reveal her persona to create a connection wth her audience, similar to that of the more relevant micro celebrities.