Often engaging in online activity means creating an idealised persona, or perhaps a number of personas as a sort of mask…
…not exactly like this, but you get the point. To those online acquaintances we are one person and to those who are in your physical social circle you are another. Take the new “Life of Kylie” trailer (yes, i know I’m basic):
This is an ideal representation of an online persona which has flourished. With the help of a previous representational media paradigm based show (Keeping up with the Kardashians) Kylie Jenner has managed to create a persona. However the newly incorporated presentational media paradigm has seen her struggle for keeping up relevance, forcing her to create whats called an online persona.
With the battle for her throne being strengthened with the introduction of micro-celebrities, who are powered by their micro-public, Kylie has been forced to reveal her persona to create a connection wth her audience, similar to that of the more relevant micro celebrities.
What I got out of the media platform mutations and locked vs free flowing digital content and appliances, was that there is an underlying lack of freedom when it comes to consumer choice. Once again we can in fact find greater purpose and meaning through the medium> “the medium is the message“.
Unlike the free flowing digital content produced by Android devices, which allows alteration and modification to their system, locked or closed media sources allow only restricted actions. To put locked appliances simply, it’s like buying a Nespresso coffee machine and only being able to use their capsules, theres more to it than just “other capsules don’t fit”. The most obvious player in the locked appliance game is of course Apple. From iTunes, to charger and headphone ports, to the app store and beyond, Apple controls the content available to users and with the newly developed products, this is most obvious.
Trasmedia story telling is in essence a puzzle with which a piece of a story line is separated, leaving the audience with the task of uncovering new pieces as they further watch, play or read, satisfying their viewer curiosity.
The Transmedia Puzzle
Lets take Grand Theft Auto for example, I am no gamer but have played this video game numerous times, never really noticing the extent of content and additions to the storyline. The following timeline expresses a few of the more “well known” medias by which the storyline is dispersed:
However, in recent years there has been numerous additions to the GTA network which have enabled not only user connection but storyline expansion. These include “The Social Club” website, Snapmatic, iFruit, Los Santos Customs and Chop the Dog Apps, etc.
To be honest would have loved to make a whole blog post with copyrighted songs, movies, books, photos etc.. but that would be illegal, wouldn’t it?!
You always hear about how (in most cases) singers, artists and companies are in a copyright feud or suing someone over copying their work, lets take famous examples such as, “Ice Ice Baby,” by Vanilla Ice (1989) vs. “Under Pressure,” by Queen, David Bowie (1981), Gucci vs. Guess, Apple vs. Microsoft and the list goes on, but how did this idea of copyright come about? Well it all started with this little guy (or rather the guy who created him):
In the early days the industry dynamic saw the first copyrighted works as books and print, and it basically just spiralled out of control from there. Here’s a basic historical explanation to make sense of all this mess:
In my experience the best songs were never of original form, but rather an adaption which somehow always made it sound better, a remix. In our previous university lecture I felt as though I was in one of those lame “Try not to dance or sing” challenges on Youtube, like trying to keep your professional composure while bangers are hitting you left right and centre! And on top of that actually intaking valuable information, impossible! So, as you would, I decided to give it a try and this is what I was faced with: (the most impossible looking puzzle of my life)
Did I figure it out in the end? Yes. Was it any good? Take a look for yourself
So so so so bad!!! Let’s pretend the glitch was on purpose 😉
Remix made up of fragments and alterations of:
Macintosh plus X “13 Reasons Why” intro X “oh my god” girl X Skrillex & Rick Ross Purple Lamborghini
What do these iconic images trigger within you? For some these are followed by a laugh, giggle or simply a written “haha”, but what if I told you that for some of the “more significant” governmental figures in our society these mean war?! See for yourself:
Want to know more, heres a whole leaked document of the situation
Seems pretty ridiculous doesn’t it? Serious people talking about internet memes being a threat, but why? I think this all has to do with how much power they possess, perhaps the underlying power of how quickly they travel and spread, like a disease no one has a cure for! Memes rule the world…literally.
This weeks talk was based around the fact that the once passive consumers of legacy (old) media are becoming active producers of content between themselves, through the “newly” developed social sphere. These social spheres allow for more decentralised discussions which have a many to many circulation rather than one to many source.
Citizen journalism is defined by the oxford dictionary as “the collection, dissemination, and analysis of news and information by the general public, especially by means of the Internet”. Often the simplest form of citizens journalism is undetected by its producers, acts such as sharing posts, thoughts and “witness” footage of events on social medias like Facebook, Instagram and predominantly Twitter makes you an unofficial “journalist”. Contrary to these accidental citizen journalists are those who participate in websites such as “4chan” one of the more well known citizen journalist websites which aim to spread confidential information, with voluntary citizen journalists and their evidence so to say.
However, the real question is, can unauthorised and unedited public occurrences really be classified as journalism?