“How does (if it does) the history of media audience research help us make sense of this?”
As of late, issues, if you will, have emerged with the involvement of individuals and the ways in which they behave and interact on varying forms of media. It is no surprise that the introduction of advanced technologies such as the internet and constantly evolving mediums such as mobile phones (more smart phones), televisions, laptops etc. have introduced an overwhelming number of both legal and non-legal predicaments for users. One predicament which should be noted is one which involves Privacy.
Whether it be the overarching concept of the internet in general which is relatively new, or singular devices such as television which have been around for decades, users are aware that their media contribution is being monitored, the underlying question is however, to what extent?
Historically, media audience research did in fact outline to users that “big brother is watching”, however this research was purely for the purpose of gathering data to better the viewers experience, on mediums such as televisions and radios, rather than invade their privacy. It s known that when something evolves there is no guarantee of only a positive outcome! In relation to electronic media (the internet), this is an inclusion of all social media platforms or any online communications, historical media audience research is not of much use, but research conducted recently specifically for the purpose of this new form of media may clarify some issues. Users are very well aware that social media platforms in particular make it their duty to inform and protect users in relation to privacy of their information, it is all controlled by you! Unfortunately, media audience research has expressed overwhelming discrepancies which obviously caught the eyes of many users. Options which protect our privacy have been found to not only better our experience, but partner it with breaches to personal privacy, which are then collected and collaborated for use by the mysterious “higher power”, for example by businesses for marketing purposes as shown in the below clip:
With the extreme variation in use of media audience research from singular media (televsions etc) to the now electronic media, there has been an obvious recession in the users focus on the area of privacy, but is this likely to alter the ways in which they choose to undertake their online dealings?